Search Engine Optimisation
SEO is now considered an important part of a companies
marketing budget and everyone wants to be seen at the top
of their Google listing, but how do they get there? Some
use PPC (Pay-Per-Click) some use Organic Optimisation and
some have been know to use “Black Hat” techniques
that have simply got them into trouble.
Whatever your chosen route to the top is, the first thing
you need to do is optimise what you have as most companies
are not willing to start again just to design a site that
is optimised and search engine friendly.
By looking at your site and understanding: what your keywords
are, where these keywords are used, the frequency at which
they are used, the overall site structure and the link architecture;
all of these can help with the promotion of your site in
Search Engines and you won’t be spending money on
PPC to help get you noticed. In addition to Search Engines,
you can submit your site to a directory listing, there are
plenty of free directory listings to help get you noticed
and you can make sure your site can be found in the most
appropriate categories with a accurate description of the
products / services you are offering. If you have a limited
on-line marketing budget there are very good paid for local
Directory Listings such as Thompson & Yell.
The most important part of SEO is understanding where you
are now and the work that needs to be done to get you where
you want to be.
Funky Baboon, can go through your site and offer a detailed
report to explain where you are now and how best to organically
optimise your site and make the most of what you’ve
got before you start spending money and PPC and AdWords.
PPC and AdWord services are available through associated
companies of Funky Baboon.
To find out more about how Funky Baboon can help your Organic
SEO requirements, click here.
Useful SEO Links:
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