Emarketing
Emarketing is probably the most effective & efficient
way of communicating your business to your customers. There
are various hurdles along the way that often stop companies
from venturing down the Emarketing path but this is still
one of the best forms of marketing from the modern marketing
mix.
Often seen and abused as a cheap form of marketing, Emarketing
has gained the reputation that is now known as SPAM and
which has plagued our inboxes with offers of things we dare
not talk about.
However, by using Emarketing as a marketing tool to help
build your brand and your business by delivering content
that is both targeted and relevant, Emarketing when used
correctly can reap high rewards.
As a business you should know who your customers are and
the products / services that they are buying from you, this
is the simplest form of segmentation that you can then use
to target your customers with.
You may be launching a new product range or service, or
simply have some special offers you wish to communicate,
but all of this information can be used in building targeted
campaigns that can be delivered straight to you customers
inboxes.
With 10 years experience in building, designing and managing
campaigns delivered to some of the world’s biggest
blue chip companies I have used Emarketing to great effect
and the companies I have worked for have reaped the rewards.
Funky Baboon, offers Emarketing consultancy in association
with other suppliers to make sure that you understand what
the pitfalls are and advises how to get the best out of
your campaigns, from template design, to trial and segmentation.
To find out more about how Funky Baboon can help your Emarketing
requirements, click here.
Useful Emarketing Links:
Out-Law.Com
OUT-LAW.COM is part of Pinsent Masons, an international
law firm with a long-standing interest in IT and e-commerce.
OUT-LAW has 7,000 pages of free legal news and guidance,
mostly on IT and e-commerce issues. These issues can affect
any organisation, and OUT-LAW is as much for those in a
software start-up as it is for the compliance team at a
bank.
(www.out-law.com)
The Data Protection Act 1998
(www.opsi.gov.uk/acts/acts1998/19980029.htm)
The Privacy and Electronic Communications (EC Directive)
Regulations 2003
(www.opsi.gov.uk/si/si2003/20032426.htm)
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